FREE MASTERCLASS FOR BUSINESSES STUCK ON AI
Your team is already using AI. Are you leading it?
You don't have a tech team, an AI budget or a spare afternoon to help you sort AI out. And every week you wait, the gap between how your people use AI and what you know about it gets wider.
In 45 minutes, you'll learn why your business is stalling with AI, and the first move to make so that you can lead how AI is integrated in your business instead of finding out about it after the fact.
Thursday, November 12, 2026 · 12:00 to 12:45 p.m. ET · Live on Zoom · Free
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By registering, you'll receive emails about this masterclass, including your confirmation, reminders and the replay. Pulse by DNK, 3 Deer Ridge Crescent, Kitchener, ON N2P 2L3, Canada. [email protected]
SOUND FAMILIAR?
If you've found yourself in any of these scenarios, this masterclass is where you need to be.
"It's already happening without me."
Your staff paste client emails, quotes and notes into free AI tools to save time. Nobody asked. Nobody set rules. You'll find out when something goes wrong.
"Everyone's quietly worried."
Your team wonders if AI will replace them, so they hide what they use or avoid it. You hold back because you don't want to upset good people.
"I'll deal with it next quarter."
Every week brings a new tool and a new pitch. You can't tell what's worth it, so you put it off. Again.
"Ask Sam. Sam knows AI."
One keen employee has become your AI person. When Sam gets busy or moves on, it all stops.
"We bought it. Nobody uses it."
You paid for the subscription, sent everyone a login and hoped it would catch on. Three months later, everyone's back to the old way.
And the usual fixes weren't built for a business your size.
→ You've looked at bringing in a consultant, but most AI rollouts are designed for companies with an IT department and a budget to match.
→ You've thought about trying another tool, but the last one is still sitting there unused.
→ You've even considered banning it, but your team is already using it on their phones.
None of these start where the problem is: your people. That's where this masterclass starts.
THE PROMISE
By 12:45 p.m. on November 12, you'll know exactly what to do first.
Not a strategy deck. Not a list of 40 tools. One clear first move you can make this month, with the people and the budget you already have.
✓ You'll know where AI is already being used in your business, and what to check first.
✓ You'll know why your team is holding back, and how to bring them with you.
✓ You'll know your first move, and how to start it without a tech team.
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IS THIS FOR YOU?
Built for owners who lead without a big team behind them.
THIS IS FOR YOU IF:
✓ You own or lead a business of about 2 to 250 people
✓ You want AI to help your business, not add risk to it
✓ You don't have a team to lead this for you
✓ You want a clear first step, not another session full of tools
THIS ISN'T FOR YOU IF:
✕ You want a technical deep dive or a coding session
✕ You want a demo of the latest AI tools
✕ You already have a working AI plan and someone leading adoption
INSIDE THE MASTERCLASS
What you'll learn in 45 minutes
01
Spot your stall pattern
Learn the five patterns that stall small businesses, the signs to look for in your own team, and which one is holding you back.
02
Check your risks first
Find out where AI is already in use in your business and with what data, so you can set simple guardrails before something goes wrong.
03
Bring your people with you
Learn why AI adoption is a people problem before it's a tech problem, and how to open the conversation so your team stops hiding what they use.
04
Choose your first move
Leave with one practical step for this month, sized for your business, without a big budget or a tech team.
Plus, we'll do a quick self-check together during the session, so you can see where your business stands today and what to do next.
YOUR HOST
Donna Tulloch, Pulse by DNK
Donna helps small and mid-sized businesses get started with AI safely, where it helps most. She focuses on the part most AI advice skips: the people.
She brings more than 20 years of senior HR and change leadership, including leading HR for a global organization. She has also run her own businesses, so she knows what it's like to lead without a big team behind you.
“
Donna really got what we were struggling with. We knew AI could help our business, but getting people on board and finding the time to figure it all out was another story. She asked some great questions and got me thinking about things I hadn't really considered before. I liked that she understood what it's actually like running a business and didn't try to make it more complicated than it needed to be. I walked away feeling like we had a better idea of where to start.
[PLACEHOLDER: NAME, TITLE, COMPANY]
THE DETAILS
Your lunch hour, well spent
WHEN Thursday, November 12, 2026
TIME 12:00 to 12:45 p.m. ET
WHERE Live on Zoom. Your link arrives by email.
COST Free
Save your seat
By registering, you'll receive emails about this masterclass, including your confirmation, reminders and the replay. Pulse by DNK, 3 Deer Ridge Crescent, Kitchener, ON N2P 2L3, Canada. [email protected]
QUESTIONS
Before you sign up
Will it be recorded?
Do I need to know anything about AI?
Will you try to sell me something?
Can I bring a manager or business partner?
The gap won't close on its own.
Your team will keep using AI either way. The question is whether they're doing it with a plan you set. Give it 45 minutes on November 12.
THURSDAY, NOVEMBER 12 · 12:00 P.M. ET · LIVE ON ZOOM · FREE
By registering, you'll receive emails about this masterclass, including your confirmation, reminders and the replay. Pulse by DNK, 3 Deer Ridge Crescent, Kitchener, ON N2P 2L3, Canada. [email protected]
